Gaming Eminence learn's more about about Altenar's latest innovation in live betting through an interview with Dinos Doxiadis, Sportsbook Product Development Manager. The conversation explores the benefits of their new intelligent bet acceptance logic, which minimises disruptions caused by odds changes and enhances user experience. Dinos shares insights into the operational improvements, technical development, and customisability of the solution, as well as Altenar’s approach to maintaining system stability.
Gaming Eminence: With the introduction of Altenar's new intelligent bet acceptance logic that locks in odds during bet compilation, how do you envision this innovation changing the landscape of live betting from both a user experience and operational standpoint?
DD) "At its core, this innovation significantly reduces friction in the live betting process. Our analysis highlights a marked decrease in abandoned bet slips and far fewer instances where users are asked to confirm odds changes. This not only makes the betting process more intuitive but also creates a seamless experience, especially during fast-paced events where split-second decisions matter.
From an operational standpoint, this approach improves user satisfaction and engagement by allowing bettors to focus on the excitement of the game rather than navigating disruptions. Ultimately, it’s about creating an environment where live betting feels fluid and effortless, meeting the demands of an increasingly dynamic and time-sensitive market."
Gaming Eminence: Developing proprietary algorithms like the one addressing friction from sudden odds changes can be complex. Can you share insights into the technical challenges your team faced and how overcoming them has positioned Altenar uniquely in the market?
DD) "Surprisingly, the development process for this particular algorithm didn’t present significant technical obstacles. The primary challenge lay in designing the algorithm to be fully customisable at the operator level. This required extensive calibration to ensure flexibility across different operational strategies and compliance requirements.
Once deployed, the implementation was smooth, with no performance issues or system concerns. This simplicity in execution underscores the strength of Altenar’s approach: we focus on building solutions that are as efficient to deploy as they are impactful for operators. This has reinforced our position as a reliable partner for sportsbooks seeking adaptable, high-performance technology."
Gaming Eminence: The customisable acceptance criteria for operators suggest a flexible approach to different market strategies. How do you ensure this flexibility doesn't compromise the platform's stability or the integrity of the betting process across various jurisdictions?
DD) "The key to achieving both flexibility and stability lies in the system’s design. Operators can configure the level of risk tolerance for bet acceptance according to their specific strategies and compliance needs. This customisation ensures alignment with local regulatory environments and operational goals.
To safeguard stability and integrity, we’ve built multiple fail-safes into the system. For instance, last-minute equity checks ensure that no bets with negative expected value are accepted. This layered approach not only maintains system reliability but also ensures that operators can confidently offer a consistent and secure betting experience regardless of jurisdiction."
Gaming Eminence: Integrating features like dynamic live bet delay and the new bet acceptance algorithm requires sophisticated system architecture. How do you approach system design to seamlessly incorporate these enhancements while maintaining real-time performance and reliability?
DD) "The most intricate aspect of this integration is managing dynamic live bet delays. These delays are determined at the input level, where we assess the quality and speed of incoming data streams. For every data source used in our sportsbook, we estimate latency and translate it into corresponding bet delays.
This approach is frictionless and ensures that system performance remains robust. By accurately calibrating these delays in real time, we’re able to deliver a smooth and reliable betting experience without overburdening the system or compromising on speed."
Gaming Eminence: Looking ahead, what are the other longstanding industry issues you aim to tackle through technological innovation, and how does this recent development reflect Altenar's strategic direction in addressing future challenges in the sportsbook industry?
DD) "Looking to the future, we believe content personalisation will be the next frontier for innovation in the sportsbook industry. This aligns with broader trends toward tailoring experiences to individual users, and achieving this requires substantial technical infrastructure. Altenar is well-prepared, having already established a strong foundation of data capabilities and a detailed roadmap for implementing personalisation at both the player and segment levels.
Our focus on personalisation underscores a broader strategic direction: leveraging technology to deliver more meaningful and engaging experiences. As we continue to develop innovations like the bet acceptance algorithm, we’re building a portfolio of solutions designed to anticipate and address the evolving needs of the industry. This will be a key differentiator in the coming years, and we’re excited to lead the charge in this area."